Manage Fafsa Id Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves

Part Two: You Have a Website; How Do You Attract New Clients?In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan.There are two broad categories to look at for your online marketing: Paid and OrganicPaid Website TrafficThis term refers to all instances of purchasing ads for buying ‘reach’ and/or by paying to promote a post on social media.There are many different ways to buy visibility with an audience that it has become a massive industry unto itself. Google, Facebook, Twitter, Pinterest, and all others are worth what they are because of the paid component.It’s an essential part of any marketing strategy and not something you should attempt yourself unless you want to study this fast-paced industry and essentially become an expert in this field. Otherwise, you will spend a lot of time, money and energy with no guaranteed results.Instead, hire an online marketing professional for help with this.Organic Website TrafficOrganic traffic means visitors finding your website in a variety of ways that didn’t require you paying for that traffic to find you.


There are several ways to reach an audience through organic means. Before you begin any of the tactics described below, it’s important to first define who your target market is, what your brand positioning should be and also understand what your competitive advantage is.Once those key planning strategies are in place, it’s time to implement the following to help drive qualified traffic to your website. Here are three online tactics to pursue:1. Content MarketingContent marketing is strategically creating website content that will appeal to your ideal target market so they can then get to know, like and trust you more and ultimately convert into a paying customer. Essentially, you’re looking to establish yourself as an authority, entertain your users, and educate them.Aside from creating compelling content, you also want to make sure that content is sending proper rank signals to Google by ensuring it is of value to the visitor as well as being unique. Content marketing is everywhere and nobody wants to read the same article for the hundredth time with a different voice saying the same thing.When content is great, it gets linked to by other websites. These links are a major part of how Google evaluates your website for rank so great content not only drives traffic back, it also sends a positive message to Google that your website is worth ranking higher for the terms you’re targeting with your content.Content marketing has been such a booming part of SEO it’s now harder than ever to be a voice in your industry so make your content count. 1 good piece of content is worth more than 1,000 bad ones.2. Local Business ListingsLocal business listings are easy to find and can be added by yourself via these local SEO tools listed here or your SEO marketer can also help with this. Some are paid but most are free.Of any of the DIY methods for SEO this is the advisable one since it’s an easy process and many SEO agencies will charge monthly fees for simply running the software.3. Social Media MarketingThis is the seemingly simplest method of driving traffic to your website and the one most done wrong. Many business owners don’t realize the purpose of using social media for business marketing is to drive traffic back to their website. This disconnect often causes a lot of wasted time and effort.Social media management without SEO strategy is simply a PR campaign. All social platform links are what’s called ‘nofollow’ links so they never factor into your rank without a strategy in place that makes use of them in spite of the links being nofollow.


When you pay for a social media marketing expert, you are getting the know-how to make your social media efforts count. Simply posting a lot is not going to do it. And hashtag spamming is a sure sign you’ve hired someone who doesn’t know how social media marketing or even hashtags work.Your social media is your way of connecting to your audience and Google observes that when traffic is sent through from a disconnected service. Your audience can grow much faster by reaching the right people but your content has to be unique and enjoyable to have an impact.Feeling overwhelmed at the volume of effort needed to market your business? Find an online marketing agency who can work with you and your expertise so your input and knowledge of your industry is the guide when creating content that is presented as being from your company.Both users and Google will respond better to something of substance than anyone simply pumping out content for the sake of having something online.Also remember the point from earlier about the value of social media and make sure you’re leveraging the paid component or you’re missing out on a lot of your reach opportunity.

6 Tips To Find A Good Purchasing Agent

Are you looking for a good purchasing agent for your business? If so, you should know that many of the agents may not be qualified. You need to keep in mind that purchasing agents play a great role as far as international trade is concerned. They act like a bridge between buyers and sellers. If you want to choose a good sourcing or purchasing agent, we suggest that you follow the tips given below.

1. Language

The agent you are going to hire should have good command of the language spoken in the target country. This includes both written and spoken English and other languages. You know that language plays a great role in communication between business owners around the globe. Therefore, a good command over the desired language is a quality that your agent should have. If the professional is not well versed in the language that is spoken in that country, how can they be able to talk to the sellers in that country? They won’t be able to communicate and bargain well, which will increase their chance of getting ripped off.

2. Good morality

Your desired agent should know how to behave and protect the interests of foreign buyers in the target country. They should not take you to the scammers in the target country. Aside from this, they should be true to their words. In other words, they should have a high standard of morality. If you know that an agent asks for commission from both the buyer and the seller, you should stay away from them and look for some other agent. A good purchasing agent will never indulge in such acts.

3. Knowledge of import and export

A good sourcing agent should have good relationship with local authorities of the target country. They should be familiar with the policies of that country regarding import and export. Moreover, they should be familiar with the regulations related to import and export, which is very important to avoid lawsuits.

4. Purchasing methods

Your purchasing agent should know how to source or buy different items without killing a lot of time. They should know the best markets where your desired products can be purchased. Aside from this, they should know how they could get the best prices. And if you get a product at the lowest price, you can make the highest profit.

5. Familiarity with the product or industry

The agent should be familiar with the product or service you are interested in. For instance, if you want to buy ductile iron castings, we suggest that you look for an agent who is familiar with these products. There is no doubt that this field has certain terms and they should be familiar with these terms.

6. Knowledge of the international laws

Your sourcing agent should be familiar with international laws and other practices, such as quota issues, anti-dumping issues, tax issues and certification issues, to name a few.